Reality PPC Review - How To Get List Of Profitable Keywords.
Friday, 18 December 2009 09:23 | 
Written by Suzaku Earlsmith
In PPC advertising, getting high conversion is crucial. PPC campaign without conversion is good for nothing. This is not search engine optimization or video marketing where you can get traffic for free. While PPC users don't have to deal with complicated algorithm like page rank or Google Sandbox, they have big problem with conversion.
In PPC advertising, getting high conversion is crucial. PPC campaign without conversion is good for nothing. This is not search engine optimization or video marketing where you can get traffic for free. While PPC users don't have to deal with complicated algorithm like page rank or Google Sandbox, they have big problem with conversion.
In case you are wondering how to get good keywords, below, I listed seven useful tips:
1. One keyword that works great is brand name. Anyone who's in buying phase won't type one word like money, business or debt. He would probably have in mind of what product, what brand and model to buy. These are some examples: Nikon Coolpix digital camera, Apple Macbook Pro and Canon Powershot SD1200IS.
2. Browse popular shopping sites like Amazon or eBay to get the idea on what people often looking for. Usually such shopping websites will list all popular products in one section. For example, Amazon Best Seller or eBay Pulse.
3. People who's in pain tends to buy more for solution. Especially when you are promoting products in health market and computer security.
4. Understand why your customer needs one product. For example, those who want to buy registry cleaner probably experienced serious registry problem that leads to blue screen, slow computer and error messages.
5. You can also copy other's campaign. By default, Google won't expose your competitors' keywords and landing page. However, there are lots of third party companies provide this service. For example like PPC Bully, Keyword Spy Pro or Keyword Elite.
6. Another research method is by capturing Google search result for one particular keyword. If all advertisers for that keyword remove their ads after less than one month, probably that is a bad keyword.
7. Google Keyword Tool is a great, free tool to generate keyword ideas. The trick is to think of keywords that others wouldn't imagine of. Therefore, you need to avoid simple keywords like "make money online", "acne products" and more.
The conclusion is, to improve your conversion, you need to learn how to use your competitors and how to discover untapped keywords.
In PPC advertising, getting high conversion is crucial. PPC campaign without conversion is good for nothing. This is not search engine optimization or video marketing where you can get traffic for free. While PPC users don't have to deal with complicated algorithm like page rank or Google Sandbox, they have big problem with conversion.
In case you are wondering how to get good keywords, below, I listed seven useful tips:
1. One keyword that works great is brand name. Anyone who's in buying phase won't type one word like money, business or debt. He would probably have in mind of what product, what brand and model to buy. These are some examples: Nikon Coolpix digital camera, Apple Macbook Pro and Canon Powershot SD1200IS.
2. Browse popular shopping sites like Amazon or eBay to get the idea on what people often looking for. Usually such shopping websites will list all popular products in one section. For example, Amazon Best Seller or eBay Pulse.
3. People who's in pain tends to buy more for solution. Especially when you are promoting products in health market and computer security.
4. Understand why your customer needs one product. For example, those who want to buy registry cleaner probably experienced serious registry problem that leads to blue screen, slow computer and error messages.
5. You can also copy other's campaign. By default, Google won't expose your competitors' keywords and landing page. However, there are lots of third party companies provide this service. For example like PPC Bully, Keyword Spy Pro or Keyword Elite.
6. Another research method is by capturing Google search result for one particular keyword. If all advertisers for that keyword remove their ads after less than one month, probably that is a bad keyword.
7. Google Keyword Tool is a great, free tool to generate keyword ideas. The trick is to think of keywords that others wouldn't imagine of. Therefore, you need to avoid simple keywords like "make money online", "acne products" and more.
The conclusion is, to improve your conversion, you need to learn how to use your competitors and how to discover untapped keywords.
About the Author:
Reality PPC is about generating untapped keywords, research Clickbank properly and use your competitors to your advantage. Discover more of Reality PPC program at realityppcs.com.